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09
May
2011 |
The idea of digital menu boards has been around much longer than most people realize. The technology that first made it a practical solution was the development of flat panel TV's. Initially, software and hardware were too expensive and difficult to use to make it practical for the major QSR chains to roll out digital menu board systems, even though they understood the tremendous value.
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09
May
2011 |
Several days ago I had a meeting with some of my old friends at Yum! Brands to discuss outdoor digital menu boards and order confirmation units.
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09
May
2011 |
I have been designing and selling traditional menu boards to the Quick Serve Restaurant (QSR) market for more than 30 years and digital menu boards more than 10 years. My experience has been that it is more difficult to sell digital menu boards. Although some of that difficulty is due to digital boards being a new emerging product that has taken several years to be fully developed, there are other reasons.
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24
Apr
2011 |
When I first started my career designing and manufacturing menu boards, over 30 years ago, adding value was a given. We designed, engineered and fabricated them from basic raw materials. When the design was complete we added up all the raw material, direct labor, manufacturing burden and tooling to get a total cost.
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20
Apr
2011 |
I was in the traditional menu board business most of my 30-plus year career. During that time I have designed and sold menu board systems to most of the major QSRs and several smaller chains. I was very excited when I first started learning about using TV screens as menu boards because it made so much sense.
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